With an idea to simplify coffee, Continental Coffee launched THIS where we have just add hot water for a cup of coffee. Not only it simplifies the coffee preparation process but it also provides the consumer with a benefit of no added sugar experience, the company said in a statement here.

Encouraged by the response to the brand launched last year as well as consumer trends, 'THIS 3 in 1' premix coffee will be now available in four flavours including Hazelnut, Cappuccino, Mocha and Caramel.